Covent Garden Fashion Fête featuring the Vintage Patisserie and Lira Lierner

Fashion Fête Explodes Back Onto Covent Garden Piazza for a Second Year of Eccentric British Fashion Fun

As the buzz of London Fashion Week takes over the capital, Saturday 18th and Sunday 19th September (11am-6pm) will see Covent Garden, home of Fashion Fringe, play host to the tongue-in-cheek fashion extravaganza that is Fashion Fête.

Back by popular demand, Fashion Fête sashays back into town with an entourage of traditional village fête activities, each with a jaunty fashion edge.  2010 Fashion Fête is all about modern-retro with an 80’s twist and set to be bolder, brighter and even more stylish than 2009.

Last years’ favourites will make a reappearance including Vintage Patisserie’s tea party, Hunter wellie wanging, fashion hook-a-duck and the much-loved London Fashion Woof , but this year there’s the chance for all our furry friends to get involved in the fashion antics and strut their stuff on the ‘dog walk’.  If you’ve got a cool cat or a fashionable ferret bring them along to work it at Fashion Fête.  And for the first time ever, Covent Garden will be scouting for dog models with cutting edge animal retailer Pet London, searching for the face of their next modelling campaign.

These Fashion Fete classics will be joined by a flock of wacky new games and fashion kiosks including uber-cool London jeweller ‘Tatty Devine’, celeb favourite, skincare specialist Erno Lazlo, vintage fashion leader, Rokit and the most colourful name in cosmetics, ‘Barry M’, spanning the two day style spectacular.

So get ready to throw on your glad rags on and strut down to Covent Garden – the only place to see and be seen this London Fashion Week!

Fashion-esque fête fun will include:

London Fashion Woof!
Designer “dog-walk” with Pet London
Stylish pups from far-and-wide are invited to compete in a doggy fashion contest. Categories include: ‘Best Outfit’, ‘Best Walk’, ‘Best Groomed’ and ‘Best in Show’.  For the first time ever we’re opening the invitation to more of our furry friends, so if you’ve got a cool cat or a fashionable ferret bring them along to work it on the ‘dog walk’.  Model scouts from cutting edge animal retailer Pet London will be on the look-out for the new face of the animal kingdom – no mutts need apply!

Faux Paparazzi Photoshoot
Turn heads with a model look as you get made over by top make-up artists from Charles H Fox and hair stylists from XXXX, then strut like Kate Moss in front of the paparazzi and screaming fans back drop and get your star moment captured in a photo to take home.

Tatty Devine
Give your style the individual touch and get creative with a jewellery making class by most desired jewellers Tatty Devine – colour your own charms and use pretty ribbons to make beautiful personalised pendants for an instant style update.

Super Super Styling Zone
You’d better dress sharp as the Fashion Fête fashion police will be on site arresting anyone committing a crime against fashion.  Guilty parties will accompanied to the Super Super styling zone where experts from London’s coolest alternative fashion magazine are on hand with advice for style rehabilitation.

Tea, Cakes and Tiaras (sort of) with Vintage Patisserie
True glamour is timeless, so Vintage Patisserie will again be adding a touch of class with their vintage inspired look, complete with dancing tea ladies.  Enjoy a delicious cuppa in beautiful vintage crockery along with a scrumptious cupcake on the tea lawn.

Fashion Week Front Row Fan Booth
This magic photobooth gives an instant re-touched look as the soft lighting and wind machine ensure your photo is good enough for the Vogue cover!  The booth comes equipped with fun face masks, so you can don the looks of Karl Lagerfeld, Anna Wintour and Naomi Campbell and create your own fun Fashion Week front row picture.

Hunter Welly Wanging
See how far you can wang your wellies, only Hunter will do.  The furthest welly wanged wins a pair of Hunter Boots – but watch out, the course is dotted with festival chic models in Hunter wellies – make sure you don’t hit them or you’ll fail the course!

Fancy Dress-Up Boxes
Fancy dress-up boxes are supplied by theatrical costumiers Costume Boutique and hip vintage clothing experts Rokit so you can try out some new looks and make sure you look the part.  If you like what you see, stroll over to the Rokit stall where you can also buy their 80’s retro gear.

Hook a Fashion Duck
Take a rod, chose your target, keep a firm hand, hook-a-duck!  Cross your fingers that your duck has a fashion prize attached.

Ben Sherman Vespas
Calling all wannabe mods – Ben Sherman’s Vespas are cruising into the Piazza for the weekend giving you the chance to hop on and strike a pose for Ben Sherman’s resident photographer and take home your souvenir snap from Fashion Fête.

Hand Massages
When carrying all those bags gets too much, stop off for a pamper session and enjoy a luxurious massage courtesy of celeb favourites Erno Lazlo skin care and L’Artisan Parfumeur.

The Lush Airstream

The Lush vintage airstream is rolling in to join the fiesta and will be selling a specially selected range of pampering products for the fashionista and offering fete-goers indulgent hand massages. The Lush team will also be selling a selection of their stunning vintage and own design scarves and offering scarf tying master classes to make sure you rock the look.  Come along and invent your own scarf style and you could be chosen to win a fantastic Lush pamper pack prize.

Kilo Club
A name in the little black book of every vintage fan.  Buy your pre-loved pieces priced per kilo – make sure you bring your oversized bag to carry it all home!

Pearl and Ivy
Because all style guru’s know, accessorising is key… Make sure you stand out from the crowd this season and pick up beautiful hand-made, original vintage inspired hair accessories from London designers Pearl and Ivy.

Create Boutique
Fancy becoming the envy of all your friends with this season’s must have footwear accessory?  Then come down and join a creative workshop with the Create Boutique specialists and learn to make your own cute 80’s inspired bows to adorn your pretty pumps .

Fashion Piñata
The most legal fun you can have with a bat in public!  Break open the Fashion Fête ostentatious 80’s fashion Piñata and get showered with fabulous fashion prizes.

Lara Leirner
Wannabe designers and fashion writers can drop by to visit fashion blogger Lara Leirner, who will be selling her own original clothing designs and advising on how to get started in the fashion industry.

Not only this, there will be nail painting, funky stalls where you can buy everything from earrings and mojitos to doggy couture. Lots of prizes to be won, and much, much more.

Fashion Fête times: Saturday 18th and Sunday 19th September from 11am – 6pm, East Piazza

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