Amber Butchart is one half of, arguably, the UK’s most stylish DJ duo, the Broken Hearts. Known for looking as good as they sound, they combine matching vintage costume with the best of avanguard modern design. It rather makes sense then, that today, Amber has launched her own fashion haven Theatre of Fashion.
We took a peak this morning and it’s already jam packed with posts, bringing together Amber’s unique vintage syle, love of dramatic design and almost encyclopedia knowledge of fashion history. Being the nosy types we got the inside scoop on what to expect, and Amber shares her favorite blogs.
VS: You have a new fashion website launching today. Being one half of the most stylish DJ duo ever, we feel you are pretty qualified for this; but tell us what we can expect from it?
While there are a lot of great vintage lifestyle blogs about, I feel that there’s a lack of blogs focusing on fashion history, with socio-cultural analysis thrown in too. People love vintage style – you can see that from the obsession over Mad Men – but I wanted to write about something with more weight than how to dress like Joan, Betty or Peggy. I also wanted to combine it with my other two passions, film and performance. I’m really inspired by the places where fashion and performance overlap, the way you take on a different character each day when you get dressed. So you can expect everything from features that track current trends back through history, to profiles on silent film stars and circus performers and how they’ve influenced designers or movements. For one of my first posts I’ve researched a Victorian jacket I own to try to date it accurately, and it took my on a whole journey through the Arts and Crafts movement and Aesthetic Dress. I felt the name Theatre of Fashion captured all of this perfectly.
VS: Djing all over from Istanbul to Blackpool makes you a busy lady, why are you launching the Theatre of Fashion?
AB: I’m a bit of a geek at heart as anyone will tell you. I’ve always liked writing and have been involved with academia for a long time – I taught at London College of Fashion while I was doing my MA, then I was offered a Research Fellowship there and most recently I did some research assisting for my former tutor in the Vogue archive, which was amazing! I wanted to create a space where I could engage with this without the pressure that would come from going back to school full time, which I certainly don’t have time for with our hectic Broken Hearts schedule!
VS: You are a pretty well connected lady. Can we expect some exciting guest posts?
AB: I don’t have any plans as yet, as I’m just starting out – but it would be great it if evolved to that stage! I like the idea of creating a platform for people to share their thoughts and work, so I would definitely encourage it in the future.
VS: What other fashion blogs do you like, or even dislike?
AB: My favourite blogs aren’t necessarily about fashion. I love history blogs, like Georgian London, and The Look which is an in depth view of music, style and culture focusing mainly on the 60s and 70s. My friend Russella has one of the funniest blogs I read, Glamorous Gardener which is all about the trials and tribulations of being a fabulous drag queen and a green-fingered gardener extraordinaire. Another friend Marawa is an incredible circus performer – she travels the world spinning her hoops and documents everything she eats along the way on her blog. But in terms of fashion and style you can’t beat Fred Butler‘s blog, Mademoiselle Robot and Black Dot Cooperative which is always full of inspiration.
VS: We know you are a fan of vintage, but which current designers do you rate?