Lovely’s Vintage Emporium Launch

Its been a while since VS sold clothes on-line, having now moved on to writing and styling, so we are delighted to announce that the shiniest, newest vintage clothing kid on the block comes curtesy of a writer and stylist.

Lynnette Peck Bateman an hour ago launched her shop! Lovely’s Vintage Emporium

Her back ground in fashion and journalism qualifies her well. She was the launch editor of Cosmopolitan Hair & Beauty, Beauty Director of Eve, and Associate Editor of Now. She write features, style shoots, does personal shopping (we like). On the fashion side when she was a young editorial assistant in 1992 (she started on puzzle magazines!) Lynnette worked weekends at a fabulous vintage shop called Steinberg & Tolkien on the King’s Road in London (sadly it no longer exists).

She loved it and learnt so much there: ‘ My customers were people like Paula Yates, Jean Paul Gaultier and John Galliano – it was brilliant’

She has already had a first ‘customer’, the US rapper Nicki Minaj. ‘Her stylist requested some vintage furs from me when she was in London recently. I threw in a bright 1950s orange turban too, I have in my stock, as I thought it would suit her’

So what will set this apart from the sea of vintage websites? ‘My aim is that it will be like a hybrid net-a-porter/TopShop but for vintage. So all the pieces will be fashion forward, in mint condition and a mix of prices. I am busy sourcing brights, maxi skirts, floppy 70s hats etc at the moment. I am using my nearly twenty years of experience in magazines, styling shoots etc to do this. The website design will be very modern. I don’t see why it shouldn’t look as clean and efficient as sites like my-wardrobe just because it is vintage’. And nor do we, this being an early Vintage Secret concept as well!

We’ve checked out her site and we are LOVING the bright prints and nods to all things 70’s.

Here are some of our favourites:


This is a gorgeous plunging-neckline maxi from the 1970s (label says ‘Quad’) with exquisite three-button front and three-button cuffs. Will be great for a festival or party or dressed down for day with flats. Shown here with 1970s snakeskin patchwork handbag

* Size 6-8

£79.00 GBP


A great 1970s handbag with variants of leather patchwork on the front and plain leather elsewhere, plus the lining is leather too. It has a gold metallic snap clasp fastening at top, one compartment inside with a small pocket and a long gold tone chain. Can be used as a shoulder bag or pop the chain inside the bag and have a clutch. Shown here with 1970s sunshine orange dress.

£65.00 GBP


What a fabulous maxi we have here with its rainbow stripes, black background and original big, bold brass tone belt. The shape is a flattering A-line with a full 213.4cm sweep at the hemline. This would go great with boots and a sweater or a little t-shirt and sandals. Shown here with 1970s orange/white ribbed top

* Size 8

£85.00 GBP


Coral orange top with white print from the 1970s

This orange and white top ticks all the trend boxes this summer. It features ribbed material, tie bow, long sleeves and a vibrant print. Wear this with some three-quarter length trousers for days off and with a vibrant maxi skirt for evening. Shown here with 1970s rainbow stripe & black maxi skirt.


* Size 8-12

£55.00 GBP




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Comments ( 1 Comment )

I have just checked this shop out and was shocked at the frankly extortionate prices and many items have been misdated!
Will definitely NOT be shopping here or recommeding it to anyone.

Niki commented on May 11 11 at 8:27 pm

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